Anyone with an Internet connection is most likely to agree that using social media is a good thing. You get seen, tweeted, shared and discovered. What many people don’t know is how to pick the right social media platform to build the kind of links that get attention. Julie Joyce, operations director of Link Fish Media Inc., says the benefits and shortcomings of different platforms depend a lot on your business. Knowing how to use social media to build links, relationships and traffic is as important as knowing which platform is best.
Love it or hate it, social media has a huge impact on whether or not people find you and your business. Facebook is no longer an option. It’s standard, just like having a cell phone and a checking account. Everyone is there, and you need to be too if you want to get and stay connected. If you have a product, get on Pinterest so people can share pics. If you have a consultative offering, get on LinkedIn. And no matter what, get on Google+. While it isn’t that active yet, it is a huge determinant if you want to get found in search engines.
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