Businesses Struggling with Social Media Management

In a recent poll, social media professionals say their companies aren't adding employees or increasing social media budgets in 2013.
Contributing Writer, SmallBizTrends.com
January 08, 2013

Do you ever feel like your small business is at a disadvantage compared to bigger businesses when it comes to engaging customers on social media? After all, you and your small team are juggling social duties along with hundreds of other necessary tasks. 

Well, you might feel better after learning the results of a Ragan/NASDAQ OMX Corporate Solutions survey. According to the poll of 2,700 social media pros, 65 percent of them handle social media on top of their other responsibilities. More than 68 percent report their companies’ social media departments didn’t expand last year, and 78 percent say there are no plans to hire this year either. In addition, budgets are holding steady, with 63 percent of the social media pros saying their companies’ social media budgets will not be increased this year and 69 percent reporting their budgets didn’t grow in 2012.

No wonder nearly half of the social media folks say they’re “barely keeping their heads above water” when it comes to managing social media. If misery loves company, you should be feeling better now.

Read the full article at MediaPost.

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Photo: Thinkstock
 

Contributing Writer, SmallBizTrends.com