Cold Calling is Out; Inbound Marketing is In
In the marketing strategy field, cold calling is out and inbound marketing is in—and requires a different type of interaction with prospective clients.
Due to the wealth of information available online, prospective customers usually have a solid understanding of your product or service by the time they decide to talk to you, Gervais adds. By that point, "they just want to talk price and value of buying from you instead of someone else," he writes.
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