The blogosphere presents lots of opportunity, but lots of noise, too, Janet Aronica writes. But there are ways to improve your content marketing response.
Use analytics to see what's generating sharing instead of starting from scratch. Understand the connection between virality and striking an emotional chord. Improve headlines and add visual interest. And use a tool such as Shareaholic Recommendations and search engine optimization tactics to spread the word to make evangelists out of your readers.
"The act of blogging alone is inherently helping you market your content—but if you pay attention to SEO, you can make self-marketing content even stronger than it is," Aronica explains. "That means you should be including keyword research in your content strategy and optimizing your blog content to be found more in the SERPs."
Learn more at HubSpot's Inbound Internet Marketing Blog.