Gary Vaynerchuk: Can Small Businesses Be Heard On Twitter?
Gary Vaynerchuk, author of The Thank You Economy, addresses the increasingly noisy world of social media and explains how the smallest of small businesses can still be heard.
About The Thank You Economy: “This book could easily have been called The Humanization of Business or Manners Marketing… In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies. I think we wrote a much, much stronger book than I did with Crush It. When I say we, I mean the people in the social graph--the people that are living it." –Gary Vaynerchuk