Get Out of the Marketing Rut with These 5 Ideas

Here are five quick tips for freshen up your marketing approach.
October 29, 2012 Examining new ways to market your business can freshen up your approach and improve your profits. Here are five ideas to try:

  1. Pay-per-click campaigns: Do your research! Know what keywords will be the most useful, then target your campaign.
  2. Seasonal marketing: With the holidays right around the corner, shake up your seasonal marketing by hosting a private event for your best customers, or just refreshing your decorations.
  3. Mobile marketing: You can create your own QR codes or hire a company to do it for you; you'll never know if it resonates with your customers if you don't try.
  4. E-mail newsletters: Start an e-mail newsletter to keep in touch with customers. Make it full of useful content, and remember, content is king. Having good content will keep your customers reading; write compelling subject lines that will draw readers in.
  5. Social media: Not sure about the ROI on social media? The big payoff: long-term relationships with your target audience. Make sure you have Facebook and Twitter accounts set up for your business, and you populate them with good, relevant content.
Learn more at Business 2 Community.

Photo credit: Free Range Stock.