Go Mobile: How to Make Your Website Mobile-friendly

You know your mobile site needs to make a good impression. So what exactly makes a website mobile-friendly?
Vice President, Global SMB Sales & Operations, Google
January 06, 2012

Do you know what your website looks like on a mobile phone? Just because you can see your site on a smartphone doesn't mean that it’s mobile-friendly. Do you have to pinch and zoom to read what’s on screen? Can you easily click to get to where you want to go without hitting the wrong link?  Answers to questions like these can help determine if the people visiting your website on mobile devices can easily complete what they intend to do, such as making a purchase or contacting you.

Your business needs to be where your customers are. And, increasingly, they’re on mobile devices. In fact, it’s estimated that by 2013 more people will connect to the Internet through mobile devices than through their computers.1 And a recent study by Compuware found that 40 percent of users have clicked over to a competitor’s site after having a bad mobile experience. So it’s critical that you make a good mobile impression.

Creating a good mobile impression

A good mobile site can be great for business. More than half of consumers (51 percent) say they’re more likely to purchase from a good, mobile-friendly site, and 85 percent of mobile users will increase their engagement with that business.2 So what makes a website mobile-friendly?

  • Mobile-friendly sites are purposely made for the small screen and aren’t just shrunken down versions of your regular website.
  • Simplicity is key. Good mobile sites are quick, simple to navigate, easy to read, have large buttons, and prioritize key information.
  • Mobile-optimized sites take advantage of the natural capabilities of mobile phones. Features like click-to-call, maps, and location information are perfect for mobile, and are common best practices for mobile-friendly sites. These features help connect customers directly to your business and drive more calls and traffic to your store.

Building a better mobile site

Maybe you read recently how Google helped “mobilize” the city of Mobile, Alabama. More than 400 small and medium-sized businesses–restaurants, pet shops, lawyers, and local stores–developed new mobile websites.

With Google’s HowToGoMo.com you can use the same tools these businesses did to get started. At this online resource, you can see for yourself how your website (and your competitors’) appears to customers on a mobile phone by using the free GoMoMeter. And you can learn the ten mobile site best practices, as well as get a free, personalized report on how you can make your site more mobile-friendly. Plus, you’ll find easy DIY website-building tools and a list of mobile developers who can help you build your mobile website, whether it’s a simple mobile landing page or a more complex e-commerce site. 

It’s an easy way to get started, go mobile, and reach more customers where they are.

1 Gartner, 2010
2 Luth Research, 2010; Gomez 2011