October 31, 2012 Google Analytics provides a number of powerful features that can help small businesses refine their marketing campaigns, writes John Jantsch at Duct Tape Marketing. Some of the newer features can assist you with your approach to social media and mobile marketing, he notes.
"[Y]ou must start paying attention to current state and growth state of mobile on your site as you determine what mobile-based enhancements you make to your site and marketing in general."
Learn more at Duct Tape Marketing.
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Google Analytics Measures Success, Helps Refine Campaigns
Marketers can use this free analytics tool to improve their campaigns.