In spite of overwhelming doubts to the contrary, Google+ will eventually prevail as the ultimate social media network, so says two-time entrepreneur Dave Llorens. The search engine giant’s “rope-a-dope” strategy (meaning, a strategy in which one party purposely puts itself in what appears to be a losing position, attempting thereby to become the eventual victor) has baffled investors, users and entrepreneurs so far, but that’s about to change.
While everyone else is trying to compare Google+ to Facebook, savvy Internet and social media users realize that Google+ isn’t trying to be Facebook. They’re doing what they do best, being Google+. In this “copy that, mimic this world,” that confuses people. Facebook connects the friends, photos and videos we share. Google connects all that plus our blog posts, comments, content, searches and puts our picture next to our original content. The fact that Google has “Google authorship” and other yumminess means those who understand its potential will soon be fleeing Facebook for Google+ in droves.
Okay, so Facebook may be the far superior social platform now, but it may not remain the center of the social media universe forever, so you should take a closer look at Google+. Cue the music from “Jaws,” especially that little tuba part where the shark comes from out of nowhere and gets people’s attention, like, overnight. Everything still revolves around Facebook now, but Llorens is excitedly anticipating Google+ surpassing, if not destroying Facebook, in the coming years. I see why. Why? Google+ is trying to become a better Google, and companies that do that are always worth a second look.
Read the full article at FastCompany.
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