When it comes to engaging your customers, content marketing is the buzzword du jour. But what kinds of content and content marketing strategies work best to catch customers’ and prospects’ interest? Search Engine for Marketers offers some contrarian advice, including:
Don’t be shy about pitching yourself. It’s OK to include a sales message as long as it incorporates naturally into the rest of your content. In fact, it may help your readers better understand and value the content you’re sharing by showing them why you’re an expert in that subject.
Keep it short. You might think an info-packed ebook or blog post like “Top 100 Tools” or “76 Best Websites” will have your readers salivating to read it. In reality, the thought of digesting that much information is likely to elicit a groan (who has time to power through a list of 100 tools?). Instead, cut your information into manageable, bite-sized chunks. Serve up, say, five tips a week, not 100 at a sitting.
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