3 Surprising Ways to Boost Engagement on Twitter

Cutting through the noise on Twitter is getting harder every day. But you can improve customer engagement by following these best practices.
Contributing Writer, SmallBizTrends.com
January 18, 2013

As an avid Twitter user, I’m always eager to learn more about how to engage with customers and prospects using this social media tool. The Intuit Small Business Blog recently gathered some useful tips from Buddy Media about best practices on Twitter. Here are a few:

  • Less is more. You might be surprised to read that more tweets actually mean less engagement. Anything over four tweets a day, and engagement rates decrease significantly. In fact, Twitter users who tweet only once a day have a 120 percent higher engagement rate than the average user.
  • Ask and ye shall receive. Don’t be shy about requesting a retweet; those who ask are 12 times more likely than average to get their tweets retweeted. Spelling out “retweet” (instead of the more standard “RT”) improves your odds even more.
  • Time it right. Twitter rocks during the day. Tweets sent between 8 a.m. and 7 p.m. get 30 percent higher engagement than those sent after 8 p.m.

Learn more (plus, get tips for better Facebook engagement) at the Intuit Small Business Blog.

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