When you’re thinking about marketing, you often don’t think about designing a work space or an office. But if you have a business where customers come to your place, make sure that it reflects your company’s brand and brand promise.
Even if you work from a home office, you can find ways to “brandify” your space that inspire you. Your work surroundings should remind you of the marketing message and image that you intend to project.
Customers love to do business with people in cool offices. If you create an office that reflects who you are as a brand and as a business, you’ll project that to your customers. If your marketing purpose is to have your ideal customer choose you, then make sure that their experience inside your place reflects what’s important to them and projects your confidence in delivering it.
Bringing your brand into your space
Think of your workspace as a package for your offer or your brand. It should reflect the purpose of your business and the values of your business.
1. List your values.
Create a list of your business values: What drives your business? What are you committed to inside your business? What can your customers count on you for? If you’re at a loss for words, check out this useful list of values and see which apply to your business.
2. Pick colors that reflect your brand.
Bringing color into your office is a powerful way to communicate your brand and the energy you want to project about your brand. For instance, to give a sense of high energy, use orange, red or yellow. Green is associated with nature, growth and freshness.
To communicate stability, trust or loyalty, use blues. And if power, ambition, wealth and luxury are your goals, then use some purple. White is the color of perfection, purity and cleanliness—it’s a terrific foundation for just about any space. If you want to communicate power or mystery, use a lot of black.
3. Identify items that reflect your brand.
Based on your values and the colors that you’ve chosen, think about pictures or objects that reflect your brand. Take your list and go shopping around your house or office. For example, I work a lot with strategy and I have a glass chess set right next to my desk.
Fun with Fung Shui
Fung Shui (pronounced fung-shway) is a Chinese philosophy of space that teaches how to arrange your interior space to best take advantage of natural energies around your house. You don’t have to be a Fung Shui master to have a little fun with these design principles.
Here are some Fung Shui tips that can help you leverage the natural energy in your space for maximum abundance.
Set up your desk in the corner farthest from the entrance, and face the door. This puts you in a command position.
Put your computer in the north or west area of your office to enhance creativity.
Balance your space by including wood, metal, plants and water.
Place an aquarium or tabletop fountain in the east, north or southeast. A small aquarium with black or blue fish in the north area of your desk or office will activate your business and career success. Guppies are ideal for an aquarium made of glass and metal.
Eliminate clutter and keep your computer cords well-hidden. Clutter eats up energy and overwhelms you.
Add photos of people you love and things that inspire and calm you.
Design ideas for businesses
Ad agencies, architects and interior designers
If you’re in a business that offers design and image to your customers, it’s imperative that your office space reflect that. Use examples of your work throughout your office. Arrange it in an interesting way so that it serves as décor rather than just as a prop.
Lawyers and other professionals
Your customers are purchasing your expertise, so flaunt all the evidence you have. Display degrees, awards, books you’ve written and articles that have been written about you.
Dirty manufacturing spaces are not OK. Your space doesn’t have to be elegant, but it should be clean. Use your lobby as an opportunity to educate your visitors on what kinds of products you make. If you make widgets that are used in other products, showcase the products and brands that your visitors will recognize.
A final tip is to make sure that your office and work space is a reflection of what your customers experience on the phone and online. Decisions are made on first impressions. If your customers experience you online and on the phone as friendly and energetic, this impression needs to carry through in your office space as well.
When you brandify your office to match your marketing message, customers will know they chose you for the right reasons.