Facebook Places is essentially free word-of-mouth advertising for your business. When customers check in, they'll automatically be telling their Facebook friends about it. If you run a small business with a street entrance, there's a good chance that it's already a part of Facebook Places—with or without your input.
By claiming your Facebook Page, you have the opportunity to customize that free social media advertising. It's easy to purchase pay-per-click advertising for your Facebook Places page. Here's how to get started with Facebook places.
1. Add your business to Facebook Places
Open the Facebook app on your mobile phone. Depending on which device you have, you'll either hit "Places" or "Check In" on the home screen of the app. Type the name of your business in the search bar. If there's no listing for your business, there will be an option in the search results menu to add it. You can do so by adding a description and selecting "add."
If your business has already been added to Facebook Places, you can skip this step.
2. Search for your business on Facebook
Open Facebook on your desktop and search for your business. Click on the Places result.
3. Claim your place
Beneath the image on the Places page there is a hyperlink that says, "Is this your business?" If it is, you can click it to start the verification process.
4. Verify your listing
Before Facebook will let you edit the page, you will be asked for either a business e-mail address or a document that has your name and business' name on it. After you supply either, it can take as long as a week for Facebook to confirm your request.
- Can I unmerge my Facebook Page from Place? As of December, yes.
- Can I advertise my Place the same way I advertise my Page? Yes. Click "I want to advertise something I have on Facebook" in the ad-creation flow and choose your Place from the drop-down menu.
- Can I target ads to people who visit my place? Not yet.
Image credit: University of Kentucky