How to Get Inside the Head of Your Bloggers

Understanding the role of bloggers is key to improving your relationship with them and your results.
November 21, 2012 Blogger outreach is a vital part of brand-building—but smart marketers also know when to walk away from troublesome or overly demanding bloggers, writes Adria Saracino in "Just like you drop bad friends, you need to know when to drop a relationship with a blogger," she writes.

Understanding what motivates the bloggers you work with will go a long way in your relationship with them. Do they care about money, visibility or authenticity? Knowing the difference will help you tailor your approach and yield a better working relationship.

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