How to Light a Fire Under Your Brand's WOMM

This video from Brand Autopsy talks about good word-of-mouth marketing.
November 08, 2012 Good word-of-mouth marketing should be "ignitable," John Moore says in this video at Brand Autopsy. That means creating campaigns that go beyond simple flash-in-the-pan stunts and spark sustainable and self-perpetuating movements.

Learn more at Brand Autopsy.

Photo credit: Jennifer McNally