How to Market Your Business Lady Gaga Style

“To the world you may be one person, but to one person you may be the world.” - Josephine Billings American pop singer Lady G
December 01, 2010

“To the world you may be one person, but to one person you may be the world.” - Josephine Billings

American pop singer Lady Gaga has taken the world by storm with her robust voice, over-the-top theatrical performances and outrageous costumes. Global small business owners can learn from her without going to the same extremes. There are lots of little ways to reposition your business and have customers take notice of you both online and off. All it takes is a little innovation and determination. 

1.  Rename your next big idea 

Name your idea something that makes absolutely no sense to the outside world, but that draws a lot of interest from people when they learn the story behind it.

Lady Gaga’s real name is Stefani Joanne Angelina Germanotta. According to Wikipedia, Music producer Rob Fusari helped come up with Lady Gaga's stage name. One day, the performer received a text message from Fusari that read "Lady Gaga." 

"Every day, when Stef came to the studio, instead of saying hello, I would start singing 'Radio Ga Ga,'" Fusari explained. "That was her entrance song. [Lady Gaga] was actually a glitch; I typed 'Radio Ga Ga' in a text and it did an autocorrect so somehow 'Radio' got changed to 'Lady'. She texted me back, 'That's it.' After that day, she was Lady Gaga. She’s like, 'Don't ever call me Stefani again.'"

What’s your business stage name? Think of a cute, funny or powerful moniker that people use to refer to you and what you do. Then go for it and reserve it as a domain name. Will it withstand the test of time along with brand extensions, such as Lady Gaga’s, and Haus of GagaRichard Branson’s Virgin brand has.

2.  Design your blog or website in a bold, dramatic and colorful manner.

Ordinary can kill even the brightest of ideas. No one wants to search for the innovation and ingenuity of a blog or website with a boring design. Ordinary turns us off, but extraordinary turns us on. Designs that speak boldly from the heart and take in the latest and greatest dramatic technology functions blow us away. We say, “How did they do that?” or “That’s awesome!” and share the great find with everyone we know. We also think, “How can I do that too, but even better?”

Find drama here.

3.  Get your inspiration from someone else. 

Sometimes we run out of good ideas, get stuck in the water, and mope around a bit. When this happens, find your inspiration elsewhere. That’s what Lady Gaga does. Before she began her career, she obsessed about glam rock artists David Bowie and Queen as well as pop singers Madonna and Michael Jackson. Then she kicked it up a notch to fit her talents. She aspired to be inspired by these entertainers as she herself was trying to build a worldwide presence.

Look around. Who are your glam business rock stars? Study them, take notes and add your own twist.

4.  Be expressive and have a free spirit!

In the age of the Internet, which gave birth to social media and social networking platforms, silence is not golden. The whole point of online platforms is to express yourself.

Lady Gaga has always been known for her passion. According to Wikipedia: Acquaintances dispute that she did not fit in school. "She had a core group of friends; she was a good student. She liked boys a lot, but singing was number one," recalled a former high school classmate.

Show the world your flamboyant and provocative self!

5.  Make every client pitch a performance worthy of a standing ovation.

Wikipedia reports on Lady Gaga's approach: "When I'm writing music, I'm thinking about the clothes I want to wear on stage. It's all about everything altogether -- performance art, pop performance art, fashion. For me, it's everything coming together and being a real story that will bring back the super-fan. I want to bring that back. I want the imagery to be so strong that fans will want to eat and taste and lick every part of us."

What can you do during your next client pitch that will cause a similar reaction to your offering? Will it be your enthusiasm, knowledge, dress or insights that WOW your clients with a “You’re hired” response?

6.  Become one of the most influential people in the world.

How do you do that? Do what Lady Gaga has done: Dedicate your life to cultivating your talent, serve the world with it, and never give up. Lady Gaga is ranked number one on  and number four on Forbes “The World’s Most Powerful Celebrities”.

Marketing your business Lady Gaga style is about being different. It’s about taking outrageous action above and beyond what's expected to stand out from the crowd. Showing your true authentic self to your customers and key stakeholders will benefit everyone far into the future.

About the Author: Global business expert Laurel Delaney is the founder of GlobeTrade (a Global TradeSource, Ltd. company). She also is the creator of “Borderbuster,” an e-newsletter, and The Global Small Business Blog, all highly regarded for their global small business coverage. You can reach Laurel at or follow her on Twitter @LaurelDelaney.