How To Start Managing Your Online Reputation

It's never too early to start managing your online reputation. Expert Matt Ivester offers his two cents.
November 15, 2011

Matt Ivester is a technology entrepreneur in Silicon Valley.  He ran the largest college gossip website in the United States (now closed), and he recently published a book called lol…OMG!: What Every Student Needs to Know About Online Reputation Management, Digital Citizenship and CyberbullyingHe is the student body director of digital citizenship at Stanford University. I asked him how people could get a start on managing their online reputations, and these are his recommendations.

1. Set up an alert. Google provides a free tool that allows you to automatically receive an e-mail any time that your name (or other keyword of your choosing) appears in new online content. Visit

2. Draw your lines. Think carefully about what you are comfortable sharing online, and how controversial you are willing to be. Be sure to consider the way that others may view that content and the potential consequences of that content being online. Take time up front to decide what is right for you before you continue creating online content.

3. Take your online inventory. You have to know what’s out there about you before you can start fixing it. Google yourself. Then use Yahoo! and Bing to search for yourself too (Google isn’t the only search engine people use).

4. Ask a friend to take your online inventory. We all have blindspots. Find someone different than you, or if you can someone who doesn’t even know you, and ask them to do a search of your name. Then ask them what their impressions are. Since they have a different context, they may view certain pieces of content more or less positively than you.

5. Clean up the content you control. Go through all the content on your Facebook account, your blog, your Twitter stream and wherever else you have a presence that you control and remove content that you no longer feel is appropriate to share.

6. Ask others to clean up content they control. If others have posted things about you that you would prefer weren’t online, ask them to remove that content. If you aren’t sure who owns the site or how to contact them, is a good place to start.

7. Claim your name. Be sure that you own your name as a .com, and that you have registered your name as a screen name on all of the most popular sites, especially Twitter.

8. Update your privacy settings. Know what is public and private on the various sites you use. On Facebook, unfriend people you don’t know, and organize everyone else into lists so that you can choose to share certain content with only certain groups.

9. Create new, positive content. Create public profiles on sites that let you (LinkedIn, Google+ and others). Create a Web page about yourself. Also ask friends to post positive content about you on their websites. The more positive content there is about you online, the better.

10. Crosslink positive content. You can increase the likelihood of that positive content showing up high in search results for your name simply by crosslinking. For example, if you have a blog, be sure to include a link to your Twitter account and LinkedIn profile.

(Read more on reputation management.)