As small business owners we spend a lot of time, energy and money reaching out to customers and clients. We want to make sure they’re happy, that we’re satisfying their needs. We bend over backwards to keep them satisfied.
At the same time, many entrepreneurs don’t show an equal amount of concern for their employees. They have the attitude, especially coming out of the current recession, that their staff is easily replaceable. I once worked for a business owner whose philosophy about his staff was: “They’re lucky to have jobs.”
But those very same employees are most likely the ones on the front lines every day dealing with your customers. And if they’re not happy, if they don’t feel appreciated, that attitude is going to spill over into their customer interactions. Unappreciated workers will also tell their friends and family, which can 1) spread the news quickly that you’re a greedy boss and 2) result in those people taking their business elsewhere. If you operate a local business, this can have a deadly effect.
It’s important to create an environment where everybody wins. Keeping your employees happy is the first step in “deputizing” them to be your posse. Essentially they’re your brand ambassadors, and when they’re satisfied, your customers will be better served and engaged, and you’ll be happy as the money keeps rolling in.
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