Reaching potential customers isn't easy, but your business can try a variety of marketing tactics to increase the number of visitors to your site. The first thing you need to do is think outside of the SEO (search engine optimization) and social media boxes to turn site visitors into real clients. After all, what business doesn't want to draw more visitors to its site, and turn those visitors into customers?
Attracting new visitors and turning them into customers is all about building a relationship. Think about your business' website as a storefront that uses varied and interesting content as a lure rather than a neon sign that blinks Open. Providing fresh content—including video, infographics and guest posts—will give them a reason to continue coming back to the site and eventually get those customers to rely on your site as a place to go for information in your field.
Here are four marketing ideas that can boost traffic and help attract new customers.
1. Offer Tutorials. No doubt about it, people watch videos online. A whopping 181 million Internet users in the United States watched more than 39 billion videos just in September alone, according to comScore Video Metrix. Video ads made up 9.4 billion of those videos.
One way to tap into those viewers is by offering video content that gives the viewer information—think of videos as another form of a blog post to interact with your website's visitors. A tutorial is a good example of that by showing how to do something that is unique to your business' industry. A coffee shop, for example, might make a video on how to best make a cup of coffee.
2. Build a mobile and e-mail marketing list. Gathering visitors' e-mails and information for your business social media lists can be a way to develop new clients.
The lists can be used as an extension of your site by offering content to those on the lists that might not be available to the ordinary visitor. For example, offer a discount only available through the list.
Matthew Kent, owner of Mateo's Soccer Store in Monticello, Minn., used his mobile marketing list as well as his business' e-mail list to tell his customers about promotions in his store for the start of the holiday shopping season. Kent had success with this type of outreach last year and hopes to repeat and expand on it this year.
Research has shown mobile marketing reaches customers at rates higher than other forms of marketing such as e-mails. In fact, one study by Involve Mobile of Boise, shows an average of 90 percent of text messages are opened compared to about 20 percent of e-mail marketing.
3. Create infographics. Infographics are visual elements that include useful information and attract attention because they are much more eye-catching than words. They show you are an expert in your industry by giving information in an easy-to-understand format and therefore help you connect better with your site visitors.
Social media marketing guru Jeff Bullas writes: "Infographics are a visually compelling communication medium that done well can communicate complex data in a visual format that is potentially viral."
In other words, people like to share interesting content like infographics. Search engines such as Google also tend to rank sites higher that include infographics.
4. Ask for and write guest posts. Guest posts—where you write on another site—can do several things for your business' site. First, it helps establish you as an expert in your field among your targeted potential customers, which goes a long way toward building a relationship with them.
Second, guest posts can increase traffic to your business' site through links back to your site from the site where the guest post is published. The more links back to your site, the more potential traffic is generated.
Sunil Rajaraman, founder and CEO of Scripted.com, says he uses guest posts as a way to target potential customers by offering useful content. He wrote on Forbes.com: "Because the posts are so targeted, customers want to learn more about our product."
All four of these marketing tactics offer something of value to the potential customer instead of trying to sell the customer on a product. It's through offering that valuable content that a business can build a relationship and turn a website visitor into a customer.Read more Sales and Marketing articles.
Linda is an award-winning journalist with more than more than 22 years' experience as a reporter, editor and blogger. Linda blogs via Contently.com.