To turn website visits into conversions, you need an effective landing page. Fortunately, there are plenty of free or cheap toolkits available to help small businesses optimize their landing pages, writes Tom Demers. "Take a couple for a spin and see what fits," Demers advises.
Before you create your landing page, however, you must make sure you have a way to count your conversions. Without it, you can't optimize them, so this is your first step. In addition, you should have some ideas for your site before you begin. Creating content isn't easy, so coming up with the outline or template first will help you immensely.
Learn more at Small Business Trends.