Keep Holiday Messaging Light, Not Pushy, Experts Say

While many companies scale back marketing during the holidays, the time is ripe for messaging your customers.
November 19, 2012 The holidays are a great time to get a leg up on competitors who might be scaling back budgets, according to Katie Hollar, marketing manager at Capterra as reported in BtoB Magazine. Software is a good example of a B2B product that would benefit from marketing now in anticipation of first-quarter sales. But keep things light and fun, steering clear of any religious topics or hard sells, recommends Adam Holden-Bache of e-mail marketer Mass Transmit.

Learn more at BtoB Magazine.

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