Keep Your Cool When Responding to Negative Online Reviews
Many marketers live in fear of online reviews—but the important thing is knowing how to respond to bad buzz effectively, writes Jon Porter for the Inc.Well blog on WMAQ-TV in Chicago.
Take a few minutes to cool off, and don't panic—a few negative write-ups makes your positive reviews seem more credible. "Sometimes it takes that bad review to validate your good reviews," Porter writes.
Learn more at Inc.Well blog on WMAQ-TV.