Podcasting is a great way for businesses to engage their customers and build a digital following, writes Deborah Shane at Small Business Trends. Great podcasts are regular, are well-aligned with the rest of the brand and feature speakers who can help promote the brand.
"This medium has opened up more doors and connections and established my professional credibility, more than just about any marketing platform that I have used," she writes.
Learn more at Small Business Trends
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