Made in America: Your Marketing Comeback?

What would make Walmart pledge to source $50 billion dollars worth of products in the USA in the next decade? It’s ...
Author, Profit First
January 24, 2013

What would make Walmart pledge to source $50 billion dollars worth of products in the USA in the next decade? It’s probably a recent survey that shows the majority of Americans, up to 80 percent of them, are willing to pay more money for American made products. Small businesses, manufacturers and Walmart, with sales of $444 billion dollars last year, are marketing the heck out of that red, white and blue consumer loyalty. While some CEOs lie awake worrying if the “Made in America” trend is a fad, others are convinced it’s definitely a great marketing tool and a step in the right economic direction for the country.

Homemade brands always have an automatic draw. If you’re an American business, you need to take advantage of that fact. Think about it: Would you pay more for a sports jersey from your old high school or mine? America represents the biggest consumer-based country on the planet. And Americans have a natural affinity for buying American, even if it's at a premium cost. Do you make your stuff in America? Start bragging about it—you’ll sell more.

For the full article, read USA Today.

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