Is your head spinning with the pace of social media and technological change? If you’re losing sight of the best ways to communicate with, market to and serve your customers, try this bite-sized sensible plan.
- Start by pulling your head out of the sand. It’s not just social media—it’s evolved into social business. And as much as you might wish change would slow down, it’s not going to—and in order to provide the tech-savvy customer service your customers expect, you’ve got to keep up.
- Next, focus on making your website responsive to users 24/7, providing as many answers and as much assistance as you possibly can online.
- Then make sure your website is mobile-ready—after all, those 24/7 customers may not be at their desks when they want to reach you.
- Consider adding apps if it makes sense for your business and your customers’ needs.
By building on a firm foundation and taking it one step at a time, you’ll ensure your business keeps up with the many ways customers want to engage with you today.
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