It’s not news that going mobile is a great thing for businesses like restaurants, theaters and retail stores. It is news that even non-visual, financial and insurance services are finding the mobile boom includes them. Although face-to-face is the preferred mode for most insurance customers, agencies are finding that in terms of access, loyalty, research and servicing needs, mobile is their customer’s channel of choice. In fact, more life insurance customers access the Internet through mobile devices and computers at the expense of face-to-face. According to the World Insurance Report released by Capegemini, the Internet and mobile market for insurance services is expected to grow 16 percent over the next five years, entirely at the expense of face-to-face services.
People love convenience. That’s the lesson in this. Whether we’re shopping for the latest high tech toy, hottest restaurant or to see what movies are playing where, more and more of us are turning to mobile. If you don’t have a mobile presence you need to get one. Make it easy for customers to find you, your hours of operation and your location. Just as important is to put an analytics system in place so you can track what customers search for and when. Not only is mobile less expensive than face-to-face, you can serve more customers more often!
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