The term “tag-team” comes from the world of professional wrestling. The team is made up of two wrestlers, but only one member at a time is allowed in the ring to compete. When things get too hairy, a “high-five” or slap of hands signals a change of competitors. One comes out, the other goes in. Not only does it make for longer, more interesting events, it allows each partner to take advantage of his or her strengths. Partners are also able to rest up, look for more opportunities and then return to the ring at the best time to score points. “Tag-teaming” is now synonymous with teamwork, including at business conferences. But there’s more to tag-teaming effectively and efficiently than high fives and hanging with your buddy all day. Believe it or not, there is tag-team etiquette and procedure. If you don’t know to tag team an event of any size it’s time to learn. Define benchmarks and goals before you start. Create secret “Save me from this guy,” SOS-type signals. These and other “do’s and don’t’” tips can make tag-teaming your next conference a no-brainer.
Double-teaming a networking event can produce more than double returns. And it’s fun to meet up afterward and debrief the day’s sales and events. Who doesn’t like having someone to wind down with after an event? The only consideration is the cost . . . tag-teaming means another person is out of the office, and you’ve also got another person’s expenses to cover. My advice? Put the tag-team manpower on the two or three major events you have every year and have a plan and some serious goals for those events. For smaller events, do them solo, but get really good at being efficient, sticking to hitting your goals and cutting through the nonsense.
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