If you’re not using a tech tool to help you out, online reputation management can easily take up your whole day. Between monitoring social media mentions, ad campaigns, blog comments and mentions across the Web at large, you can easily find yourself thoroughly tied up trying to keep tabs on your brand online.
Fortunately, there are a few tools that can simplify online reputation management. Some are free, others are not, but all will drastically reduce the time you spend managing your brand online.
Trackur is a social media monitoring tool that offers instant notifications when your brand is mentioned. That means you can respond promptly and appropriately, even when you’re not glued to your Facebook news feed all day. With built-in analytics capabilities, you can take online reputation management to the next level by tracking and analyzing trends, such as which marketing efforts elicit the most positive responses. Trackur offers a free basic plan; paid plans start at $27 per month.
Naymz is a useful tool for tracking your social influence, which is closely tied to your online reputation. The most intriguing feature is a RepScore that rates your influence across different social networks, such as LinkedIn, Twitter, Facebook and others. There are also built-in tools for enhancing your personal brand, tracking your visitors, comparing your rank with those of your peers and industry leaders, and monitoring both Google and Bing for brand mentions—all from a single dashboard. A basic plan is free, while premium plans start at $12 per month.
Brandseye has a full set of features that make online reputation management simple. Get email notifications when your brand is mentioned online, and track conversations and compare metrics with your internal data. You can pinpoint where the conversations are starting about your company and tap into marketing opportunities you’d otherwise miss unless you were obsessively checking your social news feeds every second of the day. This application is among the more expensive at $220 per month and up.
Discover trending topics, track your social media presence and manage your online reputation more effectively with Rankur. With advanced reporting capabilities, you can narrow your results by demographics and other data to really tune in to how your marketing messages and branding efforts are resonating with a particular subset of your audience. You can get a basic plan for free or opt for a paid plan with more features starting at $14 per month.
A totally free tool, SocialMention is a search engine that scours the social sphere for mentions of your brand, or a competitor, or any key phrase you type in. You can narrow the search to blogs, microblogs, videos, images or even questions. The results are detailed, with a breakdown of the sources and users, a measure of how positive or negative the conversation is, and its overall reach. It’s not automated, however, so you’ll have to actively check this tool every now and then. Who’s Talkin is a similar free tool that operates on the same premise.
Google is always expanding its tools and applications, but Google Alerts is one that’s actually been around for a while, and it’s still one of the most effective tools for online reputation management. Set up alerts for any search terms you want, such as your company name or targeted phrases relevant to your niche, then specify the types of results you want and how often. You can even get alerts as mentions occur for real-time online reputation management. Google sends alerts directly to you in an email digest, so there’s no ongoing legwork involved. Google Alerts, like most things Google, is free.
Online reputation management doesn’t require a full-time schedule or even a significant time commitment. These tools streamline the process of keeping tabs on your brand across the Web, so you can focus on the critical tasks involved with growing your business.
Angela Stringfellow is a freelance writer, social media strategist and complete content marketing junkie obsessed with all things Web, written word and marketing.
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Photos: Getty Images, Brandseye