Pinterest is creating separate accounts for businesses – and will display verified businesses more prominently in the search results.
The upstart social network formerly banned commercial accounts, though many companies ignored the rules. Should your company be on Pinterest
Pinterest Provides How-To Tips for Business Owners
“We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites,” wrote product manager Cat Lee on the company’s blog. To help, Pinterest has added some widgets for businesses, including ones that allow customers and fans to follow your Pinterest feed.
The online pin board also is offering how-to tips for businesses, plus case studies from five businesses that have used the network effectively. (The case studies: Allrecipes, Etsy, Jetsetter, Organized Interiors, and Petplan Insurance.)
Among the tips: "Want to see what people are thinking or get feedback on a pin? Ask! Bergdorf Goodman posted a question on their Facebook page and pinned the responses to a board on Pinterest.” If you're wondering, here's an article explaining why consumers prefer Pinterest and Twitter
Measured Success with Pinterest Contests
Flash travel site Jetsetter ran a contest, inviting its members to create boards about the most inspiring travel destinations. Celebrity judges included Arianna Huffington and the editor-in-chief of Harper’s Bazaar, Glenda Bailey. Fans pinned 50,000 images in less than a month, Pinterest referral traffic increased 100 percent, and Jetsetter page views increased by 150 percent.
“We’ve been thrilled with the collaboration between Jetsetter and our contest partners,” said Jon Goldmann, the company’s social media manager. “While some of them represent massively popular brands–Huffington Post, Harper’s Bazaar, to name a few–we were all new to Pinterest. Pinterest is a platform that levels the playing field for smaller companies like Jetsetter.”
Research firm comScore says the site had 26.7 million unique visitors in October, up from 3.3 million a year ago.
If you have a personal account, you can convert it to a business one.
Read more about social media.