Are you looking for a simple way to create more customer engagement, but you don’t have the skill set or time to blog? Consider podcasting instead. Creating podcasts is great for business owners who get stressed out by the idea of writing, but enjoy talking (that’s so many of us). A few of podcasting’s benefits:
Podcasting is usually faster to do than blogging because you can simply record yourself and/or guests. Speaking off-the-cuff is quicker, but you’re likely going to need a script at the beginning.
You can use podcasts in lots of ways, whether it’s hosting a regular weekly podcast on a site like Blog Talk Radio or embedding podcasts on your site for customers to listen when it’s convenient for them.
Podcasts can be springboards to other content. Pull out snippets from your podcasts to use as Twitter topics or expand on them in a blog post.
Even if you have a blog, podcasts are a good addition to your marketing arsenal. Some people like to read; others like to listen. If you’ve got podcasts on your website, you’ll have something to engage everyone.
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