The day’s top reads for small-business owners, as selected by our business experts, Rieva Lesonsky, Mike Michalowicz, Barry Moltz and Mike Periu.Google is About To Force You to Redesign Your Website
Is the iPhone a Creativity Killer?
Google is breaking ties with Apple's WebKit rendering engine that is used by Chrome to display websites. Google announced on its blog that this change is necessary to create a better and faster browsing experience with Chrome. But this change isn't without problems ... for you. A new rendering engine means your website will display differently in Chrome than before. Get ready to redesign (or at least re-code) your site to comply with the new Chrome. [Wired
Numerous studies have shown that boredom is an impetus for creativity, that when your mind is idle you start daydreaming innovative ideas. But most of us don’t have many idle moments anymore—instead we “watch television, surf the web, listen to music, connect with friends, play a game” on our iPhones or other devices, which is apparently eliminating our time to be creative. What do you think? Do you take the time to do nothing and let your mind wander? [ReadWrite
] Amp Up Your Social Media Strategy ... for Financing?
Kabbage announced that it raised $75 million, taking its total capital to over $100 million. The company specializes in providing financing to online retailers, a subset of the small-business market that traditional lenders haven't entered. Kabbage makes its lending decision based on nontraditional factors like the volume of orders shipped through UPS and a borrower's social media following, making it accessible to many online stores.
Content Marketing Lessons From Big Brands
Content marketing has become the most effective way of capturing and keeping eyeballs, if it's done right, that is. One of three simple lessons to make your content marketing better? Tell the bigger story. Not the story about your product, but the story about your customer. [Entrepreneur
Don't Forget to Walk the Walk
We’ve all heard the old adage: “hire slow and fire fast.” Unfortunately, many entrepreneurs are so busy managing their growing companies that both parts of that advice get ignored. It’s hard to hire slow, but even more difficult to fire fast, especially when you’re not aware that the “great hire” you made, the one that looked great on paper, is actually destroying your company culture. One entrepreneur learned the hard way that management by walking around is still a vital part of running a small business. [Lead Change Group]