Restaurant Customers Are App-Happy. Are You Taking Advantage?
If you own a restaurant or food delivery business and aren’t actively engaging customers via mobile methods and apps, you’re leaving money on the table. That’s just common sense when I think about how my friends, relatives and I eat now—we’re constantly whipping out our smartphones to see what’s nearby, what got good reviews and what sounds yummy right now.
A new study by the Interactive Advertising Bureau (IAB) and Viggle bears me out. Done in conjunction with yesterday’s Super Bowl, the surveys says more than two-thirds (69 percent) of consumers have ordered food using a mobile device; 55 percent have downloaded restaurant review apps (like Yelp) to their mobile devices and 50 percent have downloaded a restaurant-branded app.
Users are turning to their mobile devices to look up restaurant locations, scope out the menus and see what other diners have to say about the eateries they’re considering. Discounts, loyalty rewards and ease of use/convenience are among the top reasons people prefer to engage with restaurants via mobile.
Is your restaurant mobilely active, or are you leaving money on the table?