November 14, 2012 B2B marketers are paying more attention to customer retention and should adjust their campaigns to that specific purpose, Ardath Albee writes for Marketing Interactions blog. Content marketing should encourage the embrace and use of the purchased product, and help customers find more value in it.
Probe them for their expansion plans and potential problems with the product or service, and give even the smallest customers the attention they need and deserve.
Learn more at Marketing Interactions blog.
Photo: Free Range Stock
Retaining Customers Means Shift In Content Marketing Strategy
Customer retention is an important aspect, and content marketing can help.