The Art of the Start" was my first introduction to Guy Kawasaki. I thought it was good.
Reading his posts here on the OPEN Forum, was my second experience. I thought those were good too. Then following and being followed by Guy Kawasaki on Twitter piqued my interest. And by the time I got my hands on his latest book Reality Check, I was officially a fan.
"Reality Check" is a monster of a book. It has 94 short chapters and runs about 460 pages but it is such an easy, entertaining and hilarious read, that you would never dream that it was that long. In fact, I previewed the book digitally and had commented to a few people that it was a short read. And in a way it is. You can read it any way you like; you can start from start to finish or you can grab a chapter or two whenever you have about 3 minutes to spare. That's about how long it takes to read any of the chapters.
I've been reading this book over the last week or so and it's a shame that it's so big because it's one of these things you want to take everywhere you go for those few spare minutes where you want to read something short that you can think about and noodle on later.
The book is written in a form that's a cross between a blog post, a presentation and a conversation. You run into the blog-post style in the introductions and in the commentary throughout the book:
Then he goes on to show how the site blitzed the internet with hundreds of thousands of page views in its first days. In addition to that, thumps the critics who say that he can do that because of his fame and his name by reminding everyone that it took 24 years to get there. What he's saying is I'm telling you who I am and what I did and how I did it. You can waste your time criticizing or you can get moving your choice.
So if you're wondering whether you should choose Reality Check don't. Get it, get it now and keep it forever.
About the Author: Ivana Taylor has spent over 20 years helping industrial organizations and small business owners get and keep their ideal customers. Her company is Third Force and she writes a blog called Strategy Stew. She is co-author of the book "Excel for Marketing Managers."
Ivana is a member of the Small Business Trends Expert Network.