Sales Spectacular - Part 4: Closing the Deal

In the final installment of our sales Special Feature, we show you how to convert a prospect into a customer.
June 27, 2012

This is the home stretch. The ninth inning. The place where sports metaphors abound. We're talking, of course, about the closing. Your hard work, research, footwork, phone calls, and driving all over town to meetings is about to pay off. But this is also the point where many prospects change their minds, start shopping for a lower bid or otherwise get cold feet. So don't let that hard work go to waste. Our experts will show you how to make that final last push to get them to sign on the dotted line.

The Right Way to Close a Deal

Our business reporter Katie Morell brings you proven advice from experts in the field to manage a successful closing and do the proper follow-up.

4 Ways Social Media Can Help You Close More Deals

Most business owners think social media is just for bringing new prospects in and letting existing customers know what you're up to. But you can also use it to gain valuable data and target better prospects. Also, you can demonstrate that you are the type of company worth putting money into.

Mobile Salesforce Apps That Make the Sale

A sales force that stays in communication is one that closes deals. You need the ability to communicate any last-minute changes or look something up on the fly when you're closing a deal. Our tech expert TJ McCue shows you the must-have apps every salesperson should not leave the office without.

Learn more in OPEN Forum's Sales Check-In 2012 series.

Illustration by Jake Cohen for OPEN Forum