Search Marketing a Tough Path to Navigate, Studies Show

New strategies are needed to stand out in the competitive landscape.
November 06, 2012 Life is getting harder for search marketers, with tried-and-tested SEO tactics no longer enough to make their brands stand out. A Forrester report found two-thirds of marketers now feel the need to integrate social media and other outreach efforts into their search strategies, while more than half say they're struggling to stay abreast of algorithm changes and other technological shifts.

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