Content marketing can be a solid strategy for any kind of company, according to Ann Handley of MarketingProfs. After setting up a blog for your company, you can move your marketing initiative forward by encouraging your employees to contribute and by getting involved with content curation. "Think about being a resource to your readers," she writes for OpenView. "Maybe that means producing some original content but it also means curating content and serving as an industry resource."
Handley also recommends creating compelling case studies that give customers real-life illustrations of your company's products or services. "Telling the story of your customers through a case study or some other client narrative is a really great way to show how your company lives in the world, how it is that you do help your customers," she explains.
Learn more the OpenView Blog.