Small Business Week in Review

Each week, our editors round up the most compelling entrepreneurial news and advice. Here are this week’s highlights.
Director of Content Marketing, American Express
April 20, 2012

Each week, our editors round up the most compelling entrepreneurial news and advice. Here are this week’s highlights.

Going Green 2012 

Many consumers, even if they don’t currently buy eco-friendly products, consider a company’s sustainability efforts when buying. So should you go green? This special feature includes tips, trends and ways you can impact the environment as well as your bottom line. Plus: Take a look at this Going Green infographic.

What a Strong Brand Does for a Small Business 

As expert Denise Lee Yohn says, your brand is the “unique bundle of attributes and values that define the product or service you deliver to customers.” The benefits of a strong brand, however, can extend beyond just customer relationships. Plus: Learn more about branding.

Should Your Business Be on Pinterest? 

With nearly 12 million unique visitors per month, Pinterest is the latest social platform that has everyone’s attention. Get some insider tips on how to use—or not use—Pinterest for your business. Plus: Learn how to use other forms of social media.

3 Slick Analytics Dashboards to Monitor Your Business Website

 

Google Analytics may help you track individual page views, but what about social sharing or referral data? Lauren Hockenson of Mashable reviews three tools that can help you dig deeper. Plus: Get additional tips for optimizing your website.

3 Ways to Bring More Customers Into Your Retail Store

Small business columnist Gene Marks of The New York Times talks to MSNBC’s Your Business about how to drive more foot traffic into your store. Plus: Find more local marketing tips.

How to Run Effective Performance Reviews

Thrillist co-founder Adam Rich has tried many techniques for conducting performance reviews of employees. What he’s found is that it’s the approach that matters. Plus: Read more on managing employees.

Working Overseas: 4 Steps to Success

If you’re doing business overseas, or sending employees abroad, this article by Alexandra Levit can help you with some of the ins and outs of assimilating into a foreign environment. Plus: Learn more about international business.

Director of Content Marketing, American Express