Small businesses need to get serious about promoting themselves via social channels to generate customer buzz and recommendations, writes Madison Jacobs. Coming up with sharable content and engaging customers in meaningful conversations is a great way for SMBs to get a jump on their larger competitors, Jacobs writes.
"Simply put: customers are going online to discover, qualify and purchase products so small businesses need to be there too," she adds. "Figure out where your customers and prospects are going online for information and start by building a professional presence there first."
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