Grammys are nice. But the entertainment industry doesn’t take them as seriously as, say, an Oscar. Not true for the fans and the media. They hang on every word, tweet and post about the event. So while Hollywood insiders may not be paying much attention to the Grammy awards, they’re paying very strong attention to social media conversations about the event and attendees itself. They know staying connected and aware of what their fans are saying is where their real wins, or potential losses, are.
People may not care so much about your sale, promotion or annual “show” (home, RV or car show) but they almost always care about the conversations, people and happenings about and around the event. Use the lessons from social media to connect with customers. Think, “pre-event, event and post-event” tweets, photos and short videos. Engage people with streaming coverage, contests and prizes. Have local or national celebrities tweet about the event. Remember, it’s the sense of connection from an event that viewers crave.
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