Have you checked out LinkedIn's mobile site yet? No, not the mobile app–the in-browser mobile site. It's very powerful and very useful for connecting with LinkedIn's 135 million users. After all, mobile page views account for over 11% of total visits to the social network for the professionally minded.
LinkedIn released the updated mobile site (along with iPhone and Android apps) last summer. Mobile usage of LinkedIn has been growing quickly.
“We are seeing mobile grow at a very rapid pace, as high as 400 percent a year,” Joff Redfern, mobile product director at LinkedIn told The New York Times in August of last year.
Want to know more? Check out these five tips for using the mobile site.
1. Share useful links and information
Did you just read an interesting article on your mobile device and you think that it's something your LinkedIn contacts should see right away? That's easily done with LinkedIn's mobile site. The upper right-hand corner of the site has a speech bubble. Tap that, and you're redirected to the update screen.
You can share a text update or drop in a link to content you'd like your contacts to see. Then, you can toggle whether that update will be sent out as a Twitter message as well. Finally, you have control of which of your contacts can see the update. That's good, because you might want to send an update to your coworkers and not your entire network.
2. Get updates
When you open LinkedIn's mobile site, you're greeted with a scrollable list of your connections' updates. The menu is easy to navigate. Upon clicking a shared article, you're presented with a quick synopsis of that article instead of being launched to the article itself. You can also use the synopsis page to load the profile of the person who shared it.
That smart design saves precious mobile bandwidth (and money, for those not on an unlimited data plan). If you decide the article is worth loading, you can then decide to launch it in a new browser window. When you're done enjoying the article, remember to share it with your clients!
3. Connect with a new acquaintance
Swapping business cards is so passé. With LinkedIn's mobile site, all you have to do is pop in a person's name. If they're on the service, there's a profile chock-full of their employment and education information.
The mobile site takes users' full-page profiles and compresses them into easy-to-read miniaturized versions. There's no feeling of profiles being stuffed or crammed into place -- it's almost like profiles were designed with mobile browsers in mind.
4. Spend time with your groups
Even your LinkedIn groups are easily accessible on the mobile site. Want to follow the discussion on your favorite groups while you're on the go? That's easy.
After clicking the LinkedIn logo on the top-left of the screen, then "more." Boom, there's your groups. Discussions are easily read, and adding your own comment is next to effortless. LinkedIn's mobile site makes it easy to keep up with your professional organizations and societies.
5. Get invited
Do you find yourself getting overloaded with invitations to connect every time you load LinkedIn? With LinkedIn's mobile site, you can manage those invitations on the go.
The site's interface makes it easy to see how many invitations you've got and learn more about who sent them to you. Just tap the LinkedIn logo, then the "inbox." If you've got new invites, a notification will appear that lets you know how many new messages are in your queue.
LinkedIn's mobile site is found at http://touch.www.linkedin.com. Point your smartphone's browser there and dive right in.
Do you think that LinkedIn's mobile website helps with sharing?
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