We all know imitation is the sincerest form of flattery. So there’s nothing wrong with “stealing” an idea or two from other businesses—big or small. To make it easier Stores magazine is your partner in crime and has hand-picked the best retail ideas of 2012.
Starbucks is thinking small, building mini drive-thrus for its Seattle’s Best division. Partly fueled by its dedication to sustainability, the less than 600-square-foot stores also offer something all consumers want: more convenience. Borrow the concept by culling your inventory, curating the best products for your customers.
Or take a lesson from accessories design company Vera Bradley and the over 200,000 customer engagements they got from staging a “Dress Your Dorm” campaign on Facebook. For many small retailers, promoting a contest may be easier than you think, especially if you use social media as a platform.
Another retailer asked its customers to choose which products to put on sale during the holidays, a tactic almost any small retailer can copy.
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