Storytelling Can Help Your Marketing Strategy

Much like your favorite novel, marketing can have the hero and the antagonist—and it will make for better strategy.
November 27, 2012 Effective storytelling is a good way to enhance your marketing strategy, Monika Jansen writes in You can ensure your story will resonate with your audience by letting your passion shine through and including a hero and antagonist, according to screenwriter Khris Baxter. 

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