Remember getting the ValuePak coupon mailer to your house? This was an early version of bundling, an ad tactic that allows vendors to "share" customers for a lower buy in. A new program called Bunndle allows small businesses a chance to strut their stuff in front of more people for less money and incorporates online advertising, social media and marketing on mobile devices.
Bundling is a great marketing option for small business owners because it reduces costs. If one vendor lands the customer the other vendors still have a future shot at them. Bundling is simply a form of collaboration. If customers like one company in a bundle, chances are they’ll take a closer look at others in the same bundle, so collaboration is a good thing!
The biggest bundle of all? The Super Bowl! By bundling Super Bowl ads with YouTube teasers the bundling game takes on new dimensions.
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