People are the magic glue that builds a sustainable company. Constant employee turnover is one of the costliest expenses a business can incur. Building a great culture will attract and retain the best staff.
Here are a few simple rules to help you retain employees:
1. Channel Jerry Maguire. Write a mission statement. Ask, "Where is the company going?" or "What does the company want to accomplish?" Daily activity needs to aligned with that vision. Get the staff involved in a meaningful way.
2. The "no-jerk" rule. While employees should have a difference of opinion, every small-business owner needs to send a clear message that rude and negative people won't be tolerated inside the company.
3. Let's be "friends." Create events and environments for employees to get to know each other on a more personal and less formal level. This should include mixing staff members from different departments.
How have you created a great culture?
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