In 2012, desktop computers made up 80 percent of where web traffic originated. Estimates are that by the end of 2013, or sooner, mobile phones will overtake desktops as the most used device to access the Internet. That’s worldwide, not just in America. The percentage of purchases made from mobile phones on Black Friday in 2012 increased 40 percent over sales in 2011. PayPal also reported that mobile payment volumes increased 190 percent compared to 2011. People are increasingly socially active and mobile and their mobile devices use shows it. From purchases, to app use to searches, mobile is changing the way people do business, find businesses and buy from businesses.
If you haven’t made your website mobile friendly yet, you’re losing opportunities left and right (perhaps up to 50 percent of your traffic). Consider implementing other mobile marketing techniques, like SMS lists (where you have permission to send text messages) and mobile friendly e-commerce shopping carts. Oh, and don’t forget to leverage your mobile device by getting a credit card swipe tool like Square—there is no better time to get the sale than in the moment.
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