The Meaning Behind "Viral" Marketing
Trace the term "viral" back to its roots for an interesting look at marketing today.
"A biological virus replicates itself by invading a host cell and then using the cell's machinery to create new copies of the virus," McFedries explains. "So, analogously, a customer acts like a kind of 'host cell' for a company's marketing message, and that customer is used to create new 'copies' of the viral marketing message."
Learn more at The Christian Science Monitor.