The Meaning Behind "Viral" Marketing

Trace the term "viral" back to its roots for an interesting look at marketing today.
November 26, 2012 The concept of "viral" buzz conjures up images of social media and high-tech marketing platforms—but it's worth taking a moment to reflect on the term's biological roots, says Paul McFedries of in The Christian Science Monitor.

"A biological virus replicates itself by invading a host cell and then using the cell's machinery to create new copies of the virus," McFedries explains. "So, analogously, a customer acts like a kind of 'host cell' for a company's marketing message, and that customer is used to create new 'copies' of the viral marketing message."

Learn more at The Christian Science Monitor.

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