What type of business owner are you? While helping entrepreneurs get booked solid over the past decade, I’ve found there are three primary types of business owners.
- Opportunity Seekers: People who think affiliate programs, the one big joint-venture score, a spanking new franchise or the latest and greatest fandangled technology thingamabob will be their ticket to fame and fortune.
- Dabblers: People who consider themselves in business because they have invested time, money or emotion. They have an idea of what they want to do so they try a little of this and a little of that, but don't get a whole lot done. And they rarely, if ever, get up to big things.
- Business Owners in Pursuit of Mastery: People who understand that there are no "three easy steps" to anything big--the same ones who know that what gives you a name in the world or puts you at the head of your class is true mastery and dedication. These are the very same people who succeed because they intimately understand that doing anything real in business takes persistence, perseverance and a long-term, non-reversible commitment to life-long learning, self-reflection, and the pursuit of mastery.
Which are you? No matter which category of business owner you fall, I'd be willing to bet my sweet bippy that you still want:
- more customers.
- increased revenue and profits.
- an ideal lifestyle of freedom, flexibility and financial security.
And this is exactly what you deserve. But when push comes to shove (and all luck and schmuck are tossed aside) only one kind of business owner is achieving all this--those in pursuit of mastery. Those who are serious about getting booked solid are ready to focus on the most profitable, highest revenue generating actions needed to expand their business, wealth, health and productivity.
Decide on what you want right now. If you love to dream, keep swimming in the opportunity seeker category. It's stimulating and sometimes exciting. But, it's not going to build a rock solid business foundation with more clients than you can handle.
If you love to play, dabble away. There's still hope here. Most masters were dabblers until they eventually and specifically chose to pursue mastery and make a full commitment to their business and learning plan.
But, if you really and truly want to get booked solid, make a commitment to yourself to pursue mastery. The future belongs to the learner, the serious learner who applies what they learn in real-time and produces tangible results--real, long-term, long-lasting results. Be wary of those promising an easy road to success. They won't take you to mastery, so don't waste your time, energy, heart or money. Think big. Take your first step toward mastery and begin to live and work with the most successful entrepreneurs.