Six Tips to Ensure Your Marketing Emails are Opened (and Read)

More than 145 billion emails get sent every day: here's how to make sure your marketing emails get opened and read.
Author, Profit First
April 10, 2013

With 145 billion emails sent every day in 2012, email marketing is far from dead. In fact, it’s growing. People chat on social media and through texting, but they do business through email. From perfecting the subject line or making sure your call to action message is clear and strong, there are several things you can do to ensure your email marketing keeps you connected with your customers. You might be surprised by how easy it is to get conversions using a strong email campaign. If your email isn’t converting, ask yourself if you’re using these six proven techniques for getting a customer’s attention, courtesy of Ron Stein of FloridaTrend.com.

Dollar for dollar, email remains the most effective marketing in existence. And as much as it may be on the decline in some industries (thanks to inbox overload and spam filters), you can still use it to draw traffic and dollars if you’re doing it right. Of course, of all the things that you could improve in your email, the subject line remains the most important. The subject line, along with the sender’s name, is the single determinant of whether your email will be opened. Subject lines that pique the reader’s curiosity, feel urgent and relay the sense that killer content is inside will make your emails irresistible. Getting your readers to open that email is half the battle in generating sales from your readers.

[FloridaTrend]

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