Who doesn’t want to own a rock star business? One of the most important things you can do to get shine? Produce amazing content every day. This is a tall order, but it's not so bad if you know the insider tricks. Heidi Cohen of Content Marketing Institute offers classic tips like establishing an editorial calendar and paying attention to current events, which will help ease the burden. But there are a few other keys to standing out—in a good way.
If you're already blogging, you know how hard it is to come up with consistently fresh, helpful and inspiring content, especially when you're posting every day. It’s like being in the NFL and coming away with a blow-out, over the top win every week, all season long. The teams who can do it are rock stars and that’s why they end up in the Super Bowl every year. But here’s the thing. Their opponents on the field are equally talented. Ask any of them how they earned their place at the Super Bowl and they’ll say you have to come prepared, give it 100 percent every day and practice like you plan to play. It’s not one or two awesome games they win that get them to the playoffs. Champions are made by consistently playing games with 100 percent effort. Showing up is half the battle. Showing up prepared and willing to give it your all is the other half.
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